The Little Black Book of Innovation: How It Works, How to Do It (ISBN=9781422171721) azw3 chm 地址 kindle 阿里云 下载 umd pdf

　　Innovation may be the hottest discipline around today—in

business circles and beyond. And for good reason. Innovation

transforms companies and markets. It’s the key to solving vexing

social problems. And it makes or breaks professional careers. For

all the enthusiasm the topic inspires, however, the practice of

innovation remains stubbornly impenetrable. 　　

No longer. In The Little Black Book of Innovation, long-time

innovation expert Scott D. Anthony draws on stories from his

research and field work with companies like Procter & Gamble to

demystify innovation. In his trademark conversational and lively

style, Anthony presents a simple definition of innovation, breaks

down the essential differences between types of innovation, and

illuminates innovation’s vital role in organizational success and

personal growth.　　

This unique hybrid of professional memoir and business guidebook

also provides a powerful 28-day program for mastering innovation’s

key steps:　　

? Finding insight

? Generating ideas

? Building businesses

? Strengthening innovation prowess in your workforce and

organization　　

With its wealth of illustrative case studies and vignettes from a

range of companies around the globe, this engaging and potent

playbook is a must-read for anyone seeking to turn themselves or

their companies into true innovation powerhouses.

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