(商业传播圣经)CORP COMM BIBLE azw3 chm 地址 kindle 阿里云 下载 umd pdf

Public relations-the power to influence perception-has never been more critical to success. In today's media-saturated, Internetdriven, fast breaking global society, it can help us achieve our goals-or undo us.

In this comprehensive manual, the "Father of Public Relations" shares his battle-tested secrets on how all of us can form a positive image. Whether you want to handle investor relations for a Fortune 500 firm, get attention for your small business, interact more effectively with employees, or reposi- tion your company for the new millennium, this eminently practical guide offers sound advice on every aspect of corporate communications:

how to get the media on your side

how to prepare for, respond to, and use a crisis to your advantage

how to make speeches and presentations with confidence and ease

how to transform your career though the power of the written word a, how to master up-to-the-minute methods for keeping communications vital

Highlighted by interviews with experts in every area of communications, The Corporate Communications Bible is an invaluable resource no businessperson can afford to be without.

Acknowledgments

Foreword

Introduction

Chapter 1: Media

Chapter 2: Investor Relations

Chapter 3: Employee Communications

Chapter 4: Oral Communications

Chapter 5: Crisis Communications

Chapter 6: Community Relations, Government, and the Global Marketplace

Chapter 7: The Nonprofits

Chapter 8: Promoting Yourself through Print

Chapter 9: Positioning and Repositioning

Chapter 10: Small Business Communications

Chapter 11: Keeping Communications Young

Conclusion

Index

Robert L. Ditenschneider is founder of The Dilenschneider Group, a corporate strategic counseling and pubic relations firm in New York City. He was formerly president and CEO of Hill & Knowlton, Inc., where he worked for nearly twenty-five years. He has l

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