HBR ON REINVENTING YOUR MARKETING(ISBN=9781422162552) azw3 chm 地址 kindle 阿里云 下载 umd pdf

　　Stop pushing products--and start cultivating customer

relationships.

If you need the best practices and ideas for marketing today--but

don't have time to find them--this book is for you. Here are 10

inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Figure out what business you're really in

- Collaborate with customers to meet current and future

needs

- Create products that perform the jobs people need to get

done

- Get a bird's-eye view of your brands' strengths and

weaknesses

- Tap a market that's larger than China and India combined

- Deliver superior value to your B2B customers

- End the war between sales and marketing

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　　If you need the best practices and ideas for the business

challenges you face--but don't have time to find them--Harvard

Business Review paperbacks are for you. Each book is a collection

of HBR's inspiring and useful perspectives on a specific topic, all

in one place.

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书籍介绍

Stop pushing products--and start cultivating customer relationships.

If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Figure out what business you're really in

- Collaborate with customers to meet current and future needs

- Create products that perform the jobs people need to get done

- Get a bird's-eye view of your brands' strengths and weaknesses

- Tap a market that's larger than China and India combined

- Deliver superior value to your B2B customers

- End the war between sales and marketing