Fashion marketing azw3 chm 地址 kindle 阿里云 下载 umd pdf

Product Description

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani)

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?

Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:

* deals with contemporary issues in fashion marketing

* up-to-date examples of global good practice

* exclusively about fashion marketing

* a unique contribution on range planning with a practical blend of sound design sense and commercial realism

* a balance of theory and practice, with examples to illustrate key concepts

* clear worked numerical examples to ensure that the ideas are easily understood and retained

* over 50 diagrams

* a glossary of the main fashion marketing terms and a guide to further reading

* a systematic approach to fashion marketing, not hyperbole or speculation.

The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.

-----------------------------------------------------------

From the Back Cover

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani)

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?

Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:

· deals with contemporary issues in fashion marketing

· up-to-date examples of global good practice

· exclusively about fashion marketing

· a unique contribution on range planning with a practical blend of sound design sense and commercial realism

· a balance of theory and practice, with examples to illustrate key concepts

· clear worked numerical examples to ensure that the ideas are easily understood and retained

· over 50 diagrams

· a glossary of the main fashion marketing terms and a guide to further reading

· a systematic approach to fashion marketing, not hyperbole or speculation.

The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Fashion marketing在线阅读

在线听书地址：Fashion marketing在线收听

在线购买地址：Fashion marketing在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

Product Description

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani)

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?

Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:

* deals with contemporary issues in fashion marketing

* up-to-date examples of global good practice

* exclusively about fashion marketing

* a unique contribution on range planning with a practical blend of sound design sense and commercial realism

* a balance of theory and practice, with examples to illustrate key concepts

* clear worked numerical examples to ensure that the ideas are easily understood and retained

* over 50 diagrams

* a glossary of the main fashion marketing terms and a guide to further reading

* a systematic approach to fashion marketing, not hyperbole or speculation.

The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.

-----------------------------------------------------------

From the Back Cover

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani)

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?

Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:

· deals with contemporary issues in fashion marketing

· up-to-date examples of global good practice

· exclusively about fashion marketing

· a unique contribution on range planning with a practical blend of sound design sense and commercial realism

· a balance of theory and practice, with examples to illustrate key concepts

· clear worked numerical examples to ensure that the ideas are easily understood and retained

· over 50 diagrams

· a glossary of the main fashion marketing terms and a guide to further reading

· a systematic approach to fashion marketing, not hyperbole or speculation.

The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.