INTEGRITY SELLING 21ST CENTURY(ISBN=9780385509565) azw3 chm 地址 kindle 阿里云 下载 umd pdf

　　“I have observed several hundred salespeople who were taught

to use deceptive practices like ‘bait and switch’ and encouraged to

play negotiation games with customers. They were so stressed by

this behavior that they suffered from a high incidence of alcohol

and substance abuse, divorce, job-jumping, and low productivity. In

the same industry, I have observed countless people who had been

taught to sell with high integrity. Ironically, their customer

satisfaction, profit margins, and salesperson retention were

significantly higher.” — Ron Willingham

If you’ve tried manipulative, self-focused selling techniques

that demean you and your customer, if you’ve ever wondered if

selling could be more than just talking people into buying, then

Integrity Selling for the 21st Century is the book for you. Its

concept is simple: Only by getting to know your customers and their

needs — and believing that you can meet those needs — will you

enjoy relationships with customers built on trust. And only then,

when you bring more value to your customers than you receive in

payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willingham’s enormously successful

first book, Integrity Selling, his sales program has been adopted

by dozens of Fortune 500 companies, such as Johnson & Johnson

and IBM, as well as the American Red Cross and the New York Times.

In his new book, Integrity Selling for the 21st Century, Willingham

explains how his selling system relates to today’s business climate

— when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of

self-evaluation to help you become a stellar salesperson in any

business climate. Once you’ve established your own goals and

personality traits, you’ll be able to evaluate them in your

customers and adapt your styles to create a more trusting,

productive relationship.

Drawing upon Willingham’s years of experience and success stories

from sales forces of the more than 2,000 companies that have

adopted the Integrity Selling system, Ron Willingham has created a

blueprint for achieving success in sales while staying true to your

values.

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书籍介绍

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham

If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling , his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times . In his new book, Integrity Selling for the 21st Century , Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.